Firsṭ, ʻAnat America in JeruSALEm : globalization, national identity, and Israeli advertising - Lanham: Lexington Books, 2009 - xvii, 138 p. : ill. ; 24 cm ISBN: 9780739133255 Subjects--Topical Terms: Advertising - Social aspects - Israel Dewey Class. No.: 956.94 FIR