TY  - BOOK
AU  - Darby, Mark
TI  - Alliance brand : fulfilling the promise of partnering
SN  - 9780470032183
U1  - 658.044 DAR 
PY  - 2006///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Strategic alliances (Business)
ER  -