Darby, Mark <br/><br/>
Alliance brand : fulfilling the promise of partnering 

 - Hoboken, NJ:  John Wiley & Sons,  2006 
 - xxxii, 376 p. : ill. ; 24 cm 
<br/><br/><label>ISBN: </label>9780470032183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic alliances (Business)
<br/><br/><label>Dewey Class. No.: </label>658.044 DAR