TY  - BOOK
AU  - Shimp, Terence A
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9780324593600
U1  - 659.802 SHI 
PY  - 2010///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Advertising
ER  -