Shimp, Terence A <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications 

 - 8th ed 
 - Mason, OH:  South-Western Cengage Learning,  2010 
 - xx, 668 p. : ill.; 29 cm 
<br/><br/><label>ISBN: </label>9780324593600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.802 SHI