Advertising, promotion, and new media 

 - New Delhi:  Prentice-Hall of India,  2005 
 - xii, 380 p. : ill. ; 23 cm 
<br/><br/><label>ISBN: </label>9788120327399 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.144 STA