TY  - BOOK
AU  - Kelley, Larry D
AU  - Jugenheimer, Donald W
TI  - Advertising media planning: a brand management approach
SN  - 9788120325296
U1  - 659.111 KEL 
PY  - 2004///
CY  - New Delhi
PB  - PHI Learning
KW  - Advertising media planning
ER  -