Kelley, Larry D <br/><br/>
Advertising media planning: a brand management approach 

 - Indian reprint 
 - New Delhi:  PHI Learning,  2004 
 - vii, 144 p. : ill. ; 23 cm 
<br/><br/><label>ISBN: </label>9788120325296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>659.111 KEL