Sissors, Jack Zanville <br/><br/>
Advertising media planning 

 - 7th ed 
 - New York:  McGraw Hill,  2010 
 - xiv, 480 p. : ill., map ; 24 cm 
<br/><br/><label>ISBN: </label>9780071703123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>659.111 SIS