TY  - BOOK
AU  - Surmanek, Jim
TI  - Advertising media a to Z : the definitive resource for media planning, buying, and research
SN  - 9780071422147
U1  - 659.103 SUR 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising media planning - Dictionaries
ER  -