Surmanek, Jim <br/><br/>
Advertising media a to Z : the definitive resource for media planning, buying, and research 

 - New York:  McGraw-Hill,  2004 
 - viii, 337 p. ; 23 cm 
<br/><br/><label>ISBN: </label>9780071422147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning - Dictionaries
<br/><br/><label>Dewey Class. No.: </label>659.103 SUR