O'guinn, Thomas <br/><br/>
Advertising management with integrated brand Promotion 

 - Australia:  Cengage Learning,  2009 
 - 648 p. : ill. ; 24 cm 
<br/><br/><label>ISBN: </label>9788131509128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.112 OGU