Mohan, Manendra <br/><br/>
Advertising management : concepts and cases 

 - 30th reprint 
 - New Delhi:  Tata McGraw Hill Education,  2010 
 - xi, 418 p. : ill. (some col.) ; 24 cm 
<br/><br/><label>ISBN: </label>9780074517802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Management
<br/><br/><label>Dewey Class. No.: </label>659.1 MOH