Advertising exposure, memory, and choice 

 - New York:  Psychology Press,  1993 
 - vii, 349 p. : ill. ; 24 cm 
<br/><br/><label>ISBN: </label>9780805806854 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>659.1019 MIT