TY  - BOOK
AU  - Vilanilam, John V
AU  - Varghese, A. K
TI  - Advertising basics! : a resource guide for beginners
SN  - 9780761998105
U1  - 659.1 VIL 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
ER  -