TY  - BOOK
AU  - Shimp, Terence A
TI  - Advertising and promotion : an IMC approach
SN  - 9788131503881
U1  - 659.1 SHI 
PY  - 2007///
CY  - Mason, OH
PB  - South-Western / Cengage Learning
KW  - Advertising
ER  -