Bhatia, Tej K <br/><br/>
Advertising & marketing in rural India : language, culture, and communication 

 - 2nd ed 
 - New Delhi:  Macmillan India,  2009 
 - xxvii, 327 p. : chiefly col. ill. ; 25 cm 
<br/><br/><label>ISBN: </label>9780230633896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - India
<br/><br/><label>Dewey Class. No.: </label>659.10954 BHA