TY  - BOOK
AU  - Schwarz, Eric C
AU  - Hunter, Jason D
TI  - Advanced theory and practice in sport marketing
SN  - 9780750684910
U1  - 796.0698 SCH 
PY  - 2008///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Sports--Marketing
ER  -