Schwarz, Eric C <br/><br/>
Advanced theory and practice in sport marketing 

 - Oxford:  Butterworth-Heinemann,  2008 
 - xxvi, 443 p. : ill. ; 26 cm 
<br/><br/><label>ISBN: </label>9780750684910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing
<br/><br/><label>Dewey Class. No.: </label>796.0698 SCH