TY  - BOOK
AU  - Temporal, Paul
TI  - Advanced brand management :managing brands in a changing world
SN  - 9780470824498
U1  - 658.827 TEM 
PY  - 2010///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Brand name products - Management
ER  -