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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout

By: Material type: TextTextPublication details: Hoboken, NJ: J. Wiley, 2005Edition: ReprintDescription: xiii, 162 p. ; ill. : 24 cmISBN:
  • 9780470862117
Subject(s): DDC classification:
  • 658.827 TAY
Item type:
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