Amazon cover image
Image from Amazon.com
Image from Google Jackets

Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products

By: Material type: TextTextPublication details: Chennai: Westland Books ; published under arrangement with Management Books, 2007Description: 212 p. : ill. ; 22 cmISBN:
  • 9788189975203
Subject(s): DDC classification:
  • 658.827 COL
Item type:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

There are no comments on this title.

to post a comment.

Powered by Koha