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Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

By: Material type: TextTextPublication details: Hoboken, NJ: John Wiley & Sons, 2006Description: xvii, 310 p. : ill. ; 23 cmISBN:
  • 9780470027516
Subject(s): DDC classification:
  • 658.827 GRA
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