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Advertising management : concepts and cases

By: Material type: TextTextPublication details: New Delhi: Tata McGraw Hill Education, 2010Edition: 30th reprintDescription: xi, 418 p. : ill. (some col.) ; 24 cmISBN:
  • 9780074517802
Subject(s): DDC classification:
  • 659.1 MOH
Item type:
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