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Advertising and promotions : an IMC perspective

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Tata McGraw Hill Education, 2010Edition: 2nd reprintDescription: xxx, 987 p. : ill. (some col.) ; 24 cmISBN:
  • 9780070080317
Subject(s): DDC classification:
  • 659.1 SHA
Item type:
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