Accidental branding : how ordinary people build extraordinary brands (Record no. 9654)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211224s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470165065 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 VIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vinjamuri, David |
| 245 #0 - TITLE STATEMENT | |
| Title | Accidental branding : how ordinary people build extraordinary brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, NJ: |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 212 p. ; 24 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) - United States - Case studies |
No items available.