A preface to marketing management (Record no. 7145)

MARC details
000 -LEADER
fixed length control field 00437nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211224s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071221115
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87 PET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul
245 #2 - TITLE STATEMENT
Title A preface to marketing management
250 ## - EDITION STATEMENT
Edition statement Twelfth ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 258 p. : ill. ; 26 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H

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