Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players (Record no. 33862)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00470nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211224s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071398503 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 DAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | D'Alessandro, David F |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 185 p. ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Owens, Michele |
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