Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products (Record no. 33846)
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000 -LEADER | |
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fixed length control field | 00584nam a2200133Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211224s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788189975203 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 COL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Blake-Coleman, B. C |
245 #0 - TITLE STATEMENT | |
Title | Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Chennai: |
Name of publisher, distributor, etc. | Westland Books ; published under arrangement with Management Books, |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 212 p. : ill. ; 22 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products |
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