Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products (Record no. 33846)

MARC details
000 -LEADER
fixed length control field 00584nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211224s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788189975203
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 COL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blake-Coleman, B. C
245 #0 - TITLE STATEMENT
Title Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai:
Name of publisher, distributor, etc. Westland Books ; published under arrangement with Management Books,
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 212 p. : ill. ; 22 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products

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