Brand medicine : the role of branding in the pharmaceutical industry (Record no. 33845)

MARC details
000 -LEADER
fixed length control field 00470nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211224s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780333930984
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381.4561510973 BLA
245 #0 - TITLE STATEMENT
Title Brand medicine : the role of branding in the pharmaceutical industry
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Houndmills, Basingstoke, Hampshire ; New York:
Name of publisher, distributor, etc. Palgrave,
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 308 p. : ill. (some col.) ; 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand choice - United States
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Blackett, Tom

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