Brand medicine : the role of branding in the pharmaceutical industry (Record no. 33845)
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000 -LEADER | |
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fixed length control field | 00470nam a2200133Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211224s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780333930984 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 381.4561510973 BLA |
245 #0 - TITLE STATEMENT | |
Title | Brand medicine : the role of branding in the pharmaceutical industry |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Houndmills, Basingstoke, Hampshire ; New York: |
Name of publisher, distributor, etc. | Palgrave, |
Date of publication, distribution, etc. | 2001 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvi, 308 p. : ill. (some col.) ; 24 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand choice - United States |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Blackett, Tom |
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