Always on: advertising, marketing, and media in an era of consumer control (Record no. 15411)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00433nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211224s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070264670 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 428.3402465 VOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vollmer |
| 245 #0 - TITLE STATEMENT | |
| Title | Always on: advertising, marketing, and media in an era of consumer control |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education Private Limited, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 215 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
No items available.