Advertising media planning (Record no. 12621)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211224s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071703123 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 SIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sissors, Jack Zanville |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising media planning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 480 p. : ill., map ; 24 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baron, Roger B |
No items available.