Advertising and promotion : an IMC approach (Record no. 12604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211224s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131503881 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion : an IMC approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Indian ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH: |
| Name of publisher, distributor, etc. | South-Western / Cengage Learning, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 650 p. : ill. ; 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
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