Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative (Record no. 11840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211224s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783658105570 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 VER |
| 245 #0 - TITLE STATEMENT | |
| Title | Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, and the alternative |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Wiesbaden: |
| Name of publisher, distributor, etc. | Springer Fachmedien Wiesbaden, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 406 p. : ill |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business - Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eisend, Martin |
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