Achieving planned innovation : a proven system for creating successful new products and services
Butler, Thomas W
Achieving planned innovation : a proven system for creating successful new products and services - [3rd ed.] - New York: Free Press, 1998 - xvi, 160 p. : ill. ; 24 cm
9781416573210
Marketing research
658.575 BAC
Achieving planned innovation : a proven system for creating successful new products and services - [3rd ed.] - New York: Free Press, 1998 - xvi, 160 p. : ill. ; 24 cm
9781416573210
Marketing research
658.575 BAC