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A requiem for a brand : targeting the new-age consumer

Chanda, Pradip

A requiem for a brand : targeting the new-age consumer - New Delhi: Lotus Collection, Roli Books, 2010 - xii, 138 p. ; 23 cm

ISBN: 9788174367921

Subjects--Topical Terms:
Brand loyalty - Case studies

Dewey Class. No.: 658.83430954 CHA

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