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A framework for marketing management

Kotler, Philip

A framework for marketing management - 3rd ed - Upper Saddle River, NJ: Prentice Hall, 2007 - xxii, 360 p. : ill. ; 24 cm

ISBN: 9780131452589

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 KOT

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