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Brands with a conscience : how to build a successful and responsible brand

Brands with a conscience : how to build a successful and responsible brand - 1st ed - London: Kogan Page, 2016 - xiii, 224 p. : ill. ; 24 cm.

ISBN: 9780749475444

Subjects--Topical Terms:
Branding (Marketing), Social responsibility of business

Dewey Class. No.: 658.408 HOR

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