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Branding health services : defining yourself in the marketplace

Branding health services : defining yourself in the marketplace - Gaithersburg, MD: Aspen Publishers, 2000 - xiv, 250 p. : ill. ; 26 cm.

ISBN: 9780834211759

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 3610688 BAS

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