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Branding governance : a participatory approach to the brand building process

Ind, Nicholas

Branding governance : a participatory approach to the brand building process - Hoboken, NJ: John Wiley & Sons, 2007 - xii, 276 p. ; 23 cm.

ISBN: 9780470030752

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 658.827 IND

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