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Branding a store : how to build successful retail brands in a changing marketplace

Floor, Ko

Branding a store : how to build successful retail brands in a changing marketplace - London ; Sterling, VA: Kogan Page, 2006 - 360 p. : ill. ; 24 cm.

ISBN: 978074941684

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 658.827 FLO

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