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Branding : brand strategy, design, and implementation of corporate and product identity

Vaid, Helen

Branding : brand strategy, design, and implementation of corporate and product identity - 1st ed - New York: Watson-Guptill, 2003 - 192 p. : col. ill. ; 24 cm.

ISBN: 9780823058624

Subjects--Topical Terms:
Brand name products - Management

Dewey Class. No.: 658.827 VAI

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