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Branded entertainment : product placement & brand strategy in the entertainment business

Lehu, Jean-Marc

Branded entertainment : product placement & brand strategy in the entertainment business - London ; Sterling, VA: Kogan Page, 2007 - ix, 266 p. : ill. ; 24 cm.

ISBN: 9780749451516

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 791.40688 LEH

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