Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players
D'Alessandro, David F
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players - New Delhi: McGraw-Hill, 2001 - xviii, 185 p. ; 24 cm.
9780071398503
Brand name products
658.827 DAL
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players - New Delhi: McGraw-Hill, 2001 - xviii, 185 p. ; 24 cm.
9780071398503
Brand name products
658.827 DAL