Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout

Taylor, David

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout - Reprint - Hoboken, NJ: J. Wiley, 2005 - xiii, 162 p. ; ill. : 24 cm.

9780470862117


Brand name products - Management

658.827 TAY

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