Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
Taylor, David
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout - Reprint - Hoboken, NJ: J. Wiley, 2005 - xiii, 162 p. ; ill. : 24 cm.
9780470862117
Brand name products - Management
658.827 TAY
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout - Reprint - Hoboken, NJ: J. Wiley, 2005 - xiii, 162 p. ; ill. : 24 cm.
9780470862117
Brand name products - Management
658.827 TAY