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Brand storming : managing brands in the era of complexity

Fioroni, Michele

Brand storming : managing brands in the era of complexity - Houndmills, Basingstoke, Hampshire ; New York: Palgrave Macmillan, 2009 - x, 223 p. ; 25 cm

ISBN: 9780230222434

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.827 FIO

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