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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing

Lehu, Jean-Marc

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing - Paperback ed - London ; Sterling, VA: Kogan Page, 2008 - xii, 252 p. : ill. ; 23 cm

ISBN: 9780749451462

Subjects--Topical Terms:
Branding (Marketing) - Management

Dewey Class. No.: 658.56 LEH

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