Normal view MARC view ISBD view

Brand positioning: strategies for competitive advantage

Sengupta, Subroto

Brand positioning: strategies for competitive advantage - 2nd ed - New York: McGraw-Hill Higher Education, 2010 - xiv, 297 p. : ill. (some col.) ; 23 cm

ISBN: 9780070581593

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.827 SEN

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)