Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Aaker, David A
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity - New York: Free Press, 2004 - xviii, 348 p. : ill. ; 24 cm.
9780743249386
Brand name products - Management
658.827 AAK
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity - New York: Free Press, 2004 - xviii, 348 p. : ill. ; 24 cm.
9780743249386
Brand name products - Management
658.827 AAK