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Brand new brand thinking : brought to life by 11 experts who do

Brand new brand thinking : brought to life by 11 experts who do - London: Kogan Page, 2002 - x, 212 p. : ill. ; 24 cm.

ISBN: 9780749436780

Subjects--Topical Terms:
Advertising - Brand name products

Dewey Class. No.: 658.827 BAS

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